For the logo of Sensifi, I aimed to create a visual identity that embodies security and innovation in the Fintech space. The design cleverly nests the letters “S” and “F,” forming a shape reminiscent of a lock, symbolising the secure handling of data.

I chose vibrant gradient colours—pink and light teal—to reflect current Fintech industry trends while conveying a sense of trust and modernity. This dynamic colour palette enhances the logo’s appeal and ensures that it stands out in a crowded market.

Additionally, the logo is optimised for versatility, making it a striking app icon that resonates with users on digital and physical platforms. The combination of thoughtful design elements and a contemporary aesthetic makes the Sensifi logo a strong representation of the brand’s commitment to secure financial solutions.